Exploring The Path Of life
Ujaas, an initiative by Aditya Birla Education Trust aims to create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practices. At Ujaas, we understand problems related to affordability of sanitary products and sustainability. With our distribution channels and awareness campaigns, we want to propel a legacy of CHANGE and form a cycle of sustainability that is passed down to generations. Menstrual health is one of the most glaring but under-prioritised issues, which unfortunately gets compartmentalised as a woman’s problem instead of getting noticed as a public health challenge & a barrier to progressive nation-building.
Driven by Purpose
Our Mission
At Ujaas, our mission is to promote gender equality through economic empowerment and advocate for sustainable menstruation. We are committed to creating opportunities for women by supporting their growth as entrepreneurs and changemakers in their communities.
Our Vision
We envision a future where gender equality and sustainable livelihoods go hand in hand. By establishing production units to manufacture reusable cloth pads, we aim to empower women and prioritize the use of non-chemical materials for healthier menstrual practices. Our focus is to ensure affordability and accessibility, especially for low-income groups, including adolescent girls and women in rural areas.
Efforts That Move The Needle
awareness sessions conducted across schools & communities
lives touched and transformed
Sanitary Pads distributed
The Aditya Birla Education Trust, since its inception, has always endeavored to nurture all minds alike. It is the firm belief of Founder & Chairperson, Mrs. Neerja Birla, that learning is a lifelong process; and through the Trust, she has ensured that anyone who is eager to learn has an avenue to do so. The Aditya Birla Education Trust is a body registered under the Bombay Public Trusts Act, 1950, in Mumbai.
Transforming Perceptions
With our vision to #ChangeThePsychle, we bring about a change in the psyche and work on macro levels to bring about a societal change. At Ujaas, we understand problems related to affordability and sustainability. With our distribution channels and awareness campaigns, we want to leave a legacy of CHANGE and form a cycle of sustainability that is passed down to generations.